DGB (Draper Goren Blockchain), a blockchain investment firm, needed more than just a better-looking website- they needed a site that would help build trust with prospective clients and support their growth goals. Their old site was text-heavy, lacked visual appeal, and didn’t effectively communicate their value or professionalism. This posed a risk to credibility in a highly competitive space.
Challenges
Lost opportunities: A flat, outdated site risked turning away potential investors and partners
Low engagement: The original site didn’t encourage exploration or time-on-page
Weak positioning: The firm wasn’t standing out among competitors in the VC/blockchain space
My Approach
Aligned with Business Goals
Through strategy sessions with the DGB team, I learned their priorities: professionalism, trust, and ease of use. They gave me creative freedom, which I used to make bold, user-first decisions while staying aligned with brand standards.
Researched Competitors
I audited websites from top VC and blockchain firms, identifying common structures, UX patterns, and content strategies. This gave me a clear benchmark and ensured DGB’s redesign would meet modern expectations and stand out.
Created an Engaging Experience
I restructured the page to:
Redesigned the homepage to guide users through DGB’s story, using visual hierarchy and interactive elements to keep users engaged
Built 8 additional pages, applying the same structure and style to maintain consistency and usability
Focused on clarity over complexity, prioritizing quick comprehension and streamlined navigation
Delivered for Scale
The final design was built to evolve. It's flexible enough to support future content and initiatives without needing a full redesign again.
Results
Stronger brand positioning in a crowded market, aligning DGB with leading competitors in appearance and usability
Improved confidence from potential clients due to more accessible information
Fully responsive across devices, giving mobile users a vastly improved experience
Click here to visit the finished site
Future Plans
As the company grows, the site is built to grow with it. Future iterations will be guided by user engagement metrics and feedback, ensuring the site stays aligned with business needs.
Conclusion
Though this seemed like a simple lift, it ended up being a fun challenge. By improving how DGB presents itself online, we increased the company’s credibility and laid a strong digital foundation for future expansion. What started as a visual refresh became a powerful tool for trust-building, client acquisition, and growth, which is exactly what a modern investment firm needs.
